AFTER LIVING AS AN EXPAT IN PARIS FOR ALMOST 2 YEARS AND CURRENTLY LIVING IN NEW YORK AND LOS ANGELES AS A COSTUME DESIGNER FOR TV AND FILM. ANITRA MICHELLE BEGAN TO ENVISION AN AMAZING OPPORTUNITY. THIS VISION BECAME A LONGING TO EXPAND CREATIVELY AS WELL AS CREATE A MULTI-DESIGNER SPACE, WHICH OFFERS PIECES AND VISUALS THAT ARE ONE-OF-A KIND TO THE CONSUMER. IN THE LAST COUPLE YEARS, THERE HAS BEEN A LONGING. DURING THIS TIME, THROUGH TRAVEL AND WORKING THE VISION FOR THIS ONLINE CONCEPT SHOPPE AND IT'S A BUILD IN OPPORTUNITY TO BUILD A BOUTIQUE OF THIS STATURE. THUS BEGAN THE PIVOT, CONSIDERATION AND THE BLAZINGLY OBVIOUS WHITE SPACE/OPPORTUNITY IN THE CONCEPT STORE MARKET. ANITRA MICHELLE’S VISION FOR DESIGN AND CONSUMER INTERFACING IS BASED IN RELATIONSHIPS AND INNOVATIVE IDEAS.